Beauty Business Made Easy- Salon Marketing, Home salon, cash flow, work life balance, beautician,nail tech,Aesthetician
Do you dream of running your own beauty business, but wonder where your next clients will come from?
Are you working long hours without seeing the profit to match?
Do you feel like everyone else understands marketing except you?
Have you thought about working from home, renting a room, or building a business around your family, but you're scared to make the leap?
Or maybe you've already started, but you're overwhelmed by social media, pricing, attracting clients, and trying to figure out what actually moves your business forward.
I know exactly how that feels.
I built the busy salon.
The team.
The overheads.
The fully booked diary.
From the outside it looked successful. Behind the scenes I was exhausted.
So I started again.
This time I built a simpler business from home. One that worked around my family, gave me back my time, and still produced a full-time income working part-time hours.
Now I help other women do the same.
If you're ready to build a profitable beauty business that fits your life...
If you want practical marketing strategies that attract local clients...
Simple business systems that remove the daily overwhelm...
Clear pricing, better profit, and a business that gives you more freedom instead of more stress...
Then you're in the right place.
Hey, I'm Jessica Kidner.
I'm a beauty business mentor, educator, podcast host, and a mum of three. I've spent more than 20 years in the beauty industry, from building and selling a successful salon to creating a profitable home studio and mentoring beauty professionals to build businesses they actually enjoy running.
Every week I'll share honest conversations, practical marketing ideas, simple business systems, mindset shifts, and the lessons I've learnt through real experience, not theory.
Because I don't believe success is measured by how busy you are.
I believe success is building a profitable beauty business that supports your life, your family, and your future.
So grab a coffee while you do the school run, or setting up for your next client, and let's build your beauty business together.
Jessica
Episodes
Feb 14, 2023
Feb 14, 2023
25 min
Welcome to the new season of the Rise Of The Beauty CEO Podcast.
2026 is kicking off with a bang.
The new generation of Beauty CEO's is upon us, and now more than ever, beauty professionals are starting to see the value in their skills and the benefits of working for themselves.
I am focused this year on building a community of passionate beauty business owners ready to back themselves, step out of the rat race and start strategically building their businesses to focus on profit and support their everyday life.
This year the vision for Beauty CEO HQ will be:
Simplify ~ Profitable ~ Actionable
Today's episode is based on building a resilient beauty business in 2026
✨ Learn 4 tips on how to manage the financial downturn.
These are based on my experience buying and growing my 2 salons in 2008 and 2009.
Ways towork with me
Want to learn about myself and how we can work together to bring your business goals and lifestyle dreams to reality?
You can book your mentoring session with me over at
https://tidycal.com/beautyceo/coachingcall
Dec 7, 2020
Dec 7, 2020
23 min
Getting this one idea cemented into your business is going to be a game-changer for you. Sales funnels are not new but they haven't been really talked about in the beauty industry until very recently as they have tended to be the domain of online sales business. I used "funnels" inside my salon business for years and it created a stream of income and new clients every month. there are a number of different type of funnels which can be used inside your business to make the marketing and income streams a lot easier. Using emails and funnels any salon can adapt this successful style of marketing to produce big and quick results when you need it. I love sales funnels for their effectiveness and their set-and-forget style. Join me in this week's episode to learn what they are and how you can start using them.Links mentioned in the podcast Roadmap to my successful beauty business www.jessicakidner.net/roadmap Jump in on the new EMAIL PROFIT SYSTEM course at the current rate OF $47 BEFORE THE UPDATED VERSION WHICH YOU WILL ALSO GET FOR FREE www.jessicakidner.net/emailprofit
Nov 23, 2020
Nov 23, 2020
11 min
Ever wondered what your next step is to grow yourself and your business? Well, I have designed a quiz to help you figure that out. I've coached many different types of beauty businesses and I've been through all the different stages of Beauty CEO. From starting as a solo business owner and then moving through the different stages of CEO heading towards a profitable business. I have found 4 key areas most people fall into when it comes to growing their beauty business. When you discover what type of Beauty CEO you are, you will then know what path to take and what area you need to work in.Take the quiz today at www.jessicakidner.net and find out which Beauty CEO you are.
Nov 16, 2020
Nov 16, 2020
41 min
Rise of the beauty CEO loves to highlight all the other jobs roles we need to think about when it comes to growing our business. Marketing Is the biggest part of our new role in owning a business. Stephanie Mitchell is an online marketing guru who specialises in the beauty industry. We talk all things business and what 2020 has done to our industry this year and what are we need to focus on for 2021 to be a successful and profitable year starting with self-belief and strategy. You can find Stephanie over on https://sunnystorm.marketing/and you can also see my interview with her here https://sunnystorm.marketing/blog/earn-more-money-with-email-marketing-for-your-salon
Oct 26, 2020
Oct 26, 2020
15 min
In business, we get pulled in all the directions. it leaves you feeling confused frustrated and overwhelmed at the number of things you have to do. It also leaves you feeling left behind. today I highlight 3 areas to focus on to ensure you are ready to start a business or take your business to the next step. GET YOUR START UP GUIDE https://jessicakidner.myflodesk.com/fulltimeincome
Oct 19, 2020
Oct 19, 2020
8 min
One of the biggest struggles any business has is constantly finding new clients to keep coming into the business. Today I share the 4 step method ( C.E.O.m system ) I used to put my salon marketing on autopilot to allow me to grow my business, make building my business easier and to ensure I had an asset in my business to be able to sell it for 6 figures. listen to today's episodes and then grab my 4 step roadmap on my websitewww.jessicakidner.net/roadmap
Oct 12, 2020
Oct 12, 2020
8 min
Instagram is a free marketing platform that many of us have BUT are you doing these 4 things to help your ideal client realise you're the business for them? Today's podcast walks through 4 areas that you need to have in your Bio to ensure you are gaining clients that you can turn in to clients.
Oct 5, 2020
Oct 5, 2020
12 min
The year 2020 has given us all some serious challenges and the beauty industry has certainly been hit significantly. In the past, some companies have used downturns and challenges to their advantage and risen from the ashes to become powerhouses - companies like Apple, Amazon, Mailchimp and Microsoft. Now is the time to start thinking about 2021 and in this podcast, I share my thoughts on what I think you can do right now to get ready for 2021 so your in the best possible position to rise up.
Sep 28, 2020
Sep 28, 2020
16 min
Last week I introduced you to websites and also launched Beauty Biz website in a box with Alethea from Cloudxs Digital. This week I talk about 4 things that the website did for my business and how you can use a website in your business. How it should work for you and really drive home the importance of taking all your marketing efforts on social media and drive it into your own platform. Check out the Website in a box offer here www.jessicakidner.net/wesbite catch up in all the podcast and blogs over on www.jessicakidner.net
Sep 21, 2020
Sep 21, 2020
31 min
Website are a vital part of any business in today's world. today Alethea from Cloudxss talk about 5 things you need on your website to ensure you are found and can start building a marketing stardgey to gain new clients on autopilot. Want the show notes go to jessicakidner.net To check out our Beauty Biz Website In A Box head to www.jessicakidner.net/website